About Us

DIY Home Listings Flat Fee Real Estate Austin TX Jerry Southerland GreyscaleDIY Home Listings Flat Fee Real Estate Austin TX Jerry Southerland Color

Jerry Southerland

Co-Founder of Do It Yourself Home Listings

Jerry Southerland has spent most of his career in building, inspiring, and leading sales organizations in the Hi-Tech and Telecommunications industries. His primary focus has been on delivering an exceptional customer experience at a fair price.

After relocating 5 times and going through the house buying and selling experience multiple times across Texas, he envisioned an experience where the actual process was much more streamlined and less costly. The only thing worse than paying 6% commission was not getting the value expected from the real estate company he was paying thousands of dollars.

Jerry made the transition into Real Estate after spending countless hours collaborating with his brother who had perfected an innovative business model that delivered a much improved customer experience, lower cost structure, and even more money saved by sellers.

Jerry and his family live in the beautiful and vibrant Austin area. Being part of the community while helping others transition to and around the Austin is his mission.

DIY Home Listings Flat Fee Real Estate Austin TX Steve Southerland GreyscaleDIY Home Listings Flat Fee Real Estate Austin TX Steve Southerland Greyscale

Steve Southerland

Co-Founder of Do It Yourself Home Listings

Steven Southerland has spent most of two decades in sales and marketing including 15+ years with IBM and Microsoft. Responsible for maintaining their business relationships with large enterprises, Steven developed a client centric skill and solution selling mentality. Take care of the Client and the rest will work itself out.

When the real estate market crashed in 2008, many agents were hastily leaving the business. Steven saw this disruption as an opportunity to reinvent the traditional real estate model. With new energy, fresh ideas and gritty determinism he entered the market at a time of great uncertainty. Today, as one of the fastest growing real estate brokerages in Virginia, Southerland Real Estate has successfully proven a flat fee value proposition that benefits everyone.

Originally from San Antonio, Steven and his family now reside in sunny Virginia Beach. Home to the largest Naval base in the world, the Hampton Roads region of Virginia is a dynamic real estate market with military families frequently in transit. Proud of their service and commitment to us, Steven is grateful for the opportunity to offer them a better way of buying and selling real estate.